21-05-2014  BELLWYCK Unveils New Company Logo and Brand Identity

BELLWYCK Packaging Solutions,  a leader in packaging solutions for the healthcare and premium markets, today officially launched its new brand identity, inclusive of a refreshed corporate logo, evolved message platform, re-designed Web site, and a more vibrant corporate color palette and image scheme combination.

The updated brand identity represents a significant shift in BELLWYCK's overall vision, look and message. The Company felt an updated brand was important to unify its organization since making numerous acquisitions in the past few years.

BELLWYCK Packaging Solutions,  a leader in packaging solutions for the healthcare and premium markets, today officially launched its new brand identity, inclusive of a refreshed corporate logo, evolved message platform, re-designed Web site, and a more vibrant corporate color palette and image scheme combination.

The updated brand identity represents a significant shift in BELLWYCK's overall vision, look and message. The Company felt an updated brand was important to unify its organization since making numerous acquisitions in the past few years.

The corporate logo has been modernized to reflect the integrated Company, yet maintains the integrity of key elements within its original logos such as the shape and colours. The new logo adds dimension and motion to the previous logo symbols, reflecting the Company's history, growth and vision for the future. The logotype is upright and powerful, underscoring the strength in the Company, its team and its product portfolio. BELLWYCK also moved to a more energetic color palette indicative of the vibrancy within the printing industry, and employed a packaging box theme to emphasize that while BELLWYCK evolved from being ‘a printing company’, we are proud our roots and our basic business solutions.

"Since growing organically as well as through acquisition, we required a stronger brand identity to distinctly communicate BELLWYCK's integrated focus, singular vision for packaging solutions & innovations and dedication to instilling confidence in a unified product roadmap," said Greg Keizer, Senior Vice President, Marketing & Sales, BELLWYCK Packaging Solutions. "We believe the new brand identity and logo tightly blends BELLWYCK's history with the present, and further strengthens the Company on its mission to transform the way packaging is seen, both in a how we approach our relationship with our clients and in the technologies we apply."

About BELLWYCK Packaging Solutions

BELLWYCK Packaging Solutions is a Toronto-based packaging manufacturer serving the Healthcare and Premium markets. The company provides Printed Packaging, Contract Packaging and Clinical Services. The Healthcare Division offers a One-Stop Solution, providing contract and clinical packaging services, folding cartons and labels for pharmaceutical and nutraceutical markets. BELLWYCK’s secondary clinical packaging and clinical distribution services business is globally managed from its Burlington, Ontario, Canada facility.  The Premium Division is a One-Stop Solution provider servicing the folding carton, set up box, and fulfilment needs for cosmetic, fragrance, personal care, and confection markets.

Contact Us:

BELLWYCK Packaging Solutions                 
Marketing & Communications
Tel: 416 752-1210